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Chapter 12
Protecting a Brand
Prof. Ravi Vaidee
Chapter 13
Brand Image
Prof. Ravi Vaidee
Chapter 14
Brand Identity
Prof. Ravi Vaidee
Chapter 15
Brand Personality
Prof. Ravi Vaidee
Chapter 16
Brand Positioning
Prof. Ravi Vaidee
Chapter 19
Brand Building
Prof. Ravi Vaidee