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Chapter 1
What is Marketing?
Prof. Satish Agrawal
Chapter 2
Objectives Of Marketing
Prof. Satish Agrawal
Chapter 4
Customers
Prof. Satish Agrawal
Chapter 5
Customer's Concerns
Prof. Satish Agrawal
Chapter 6
Customer Behaviour
Prof. Satish Agrawal
Chapter 7
Market Segmentation
Prof. Satish Agrawal
Chapter 9
Market Research
Prof. Satish Agrawal