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Chapter 1
Introduction
Prof. B.N.Chatterjee
Chapter 2
Evaluating Products
Prof. B.N.Chatterjee
Chapter 5 Part 1
Pricing
Prof. B.N.Chatterjee
Chapter 5 Part 2
Pricing
Prof. B.N.Chatterjee
Chapter 6
Sales Force Evaluation
Prof. B.N.Chatterjee
Chapter 7
Working Capital
Prof. B.N.Chatterjee
Chapter 8
Budgets
Prof. B.N.Chatterjee