We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Introduction 17.26 Prof. B.N.Chatterjee
View Chapter 2 Evaluating Products 21.39 Prof. B.N.Chatterjee
View Chapter 3 Profit Centre Evaluation 24.38 Prof. B.N.Chatterjee
View Chapter 4 Part 1 Territory and Product Level Profitability 29.11 Prof. B.N.Chatterjee
View Chapter 4 Part 2 Territory and Product Level Profitability 30.40 Prof. B.N.Chatterjee
View Chapter 5 Part 1 Pricing 27.07 Prof. B.N.Chatterjee
View Chapter 5 Part 2 Pricing 42.23 Prof. B.N.Chatterjee
View Chapter 6 Sales Force Evaluation 13.06 Prof. B.N.Chatterjee
View Chapter 7 Working Capital 10.43 Prof. B.N.Chatterjee
View Chapter 8 Budgets 06.53 Prof. B.N.Chatterjee
View Chapter 9 Evaluation of Promotional Spends 07.40 Prof. B.N.Chatterjee
View Chapter 10 Evaluation of Channels 03.14 Prof. B.N.Chatterjee
View Chapter 11 Brand Valuation 09.11 Prof. B.N.Chatterjee