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Chapter 02
Brand Fundamentals
Prof. Karan Chawla
Chapter 03
Brand Elements
Prof. Karan Chawla
Chapter 05
Brand Equity
Prof. Karan Chawla
Chapter 06
Brand Building
Prof. Karan Chawla
Chapter 07
Brand Loyalty
Prof. Karan Chawla
Chapter 08
Brands & Consumers
Prof. Karan Chawla
Chapter 09
Brand Positioning
Prof. Karan Chawla