| View |
Chapter 01 |
Brand & Branding: A Brief History |
20.58 |
Prof. Karan Chawla |
| View |
Chapter 02 |
Brand Fundamentals |
15.41 |
Prof. Karan Chawla |
| View |
Chapter 03 |
Brand Elements |
15.36 |
Prof. Karan Chawla |
| View |
Chapter 04 |
Brand Values, Image, Identity And Personality |
35.31 |
Prof. Karan Chawla |
| View |
Chapter 05 |
Brand Equity |
14.46 |
Prof. Karan Chawla |
| View |
Chapter 06 |
Brand Building |
7.59 |
Prof. Karan Chawla |
| View |
Chapter 07 |
Brand Loyalty |
9.21 |
Prof. Karan Chawla |
| View |
Chapter 08 |
Brands & Consumers |
8.59 |
Prof. Karan Chawla |
| View |
Chapter 09 |
Brand Positioning |
12.22 |
Prof. Karan Chawla |
| View |
Chapter 10 |
Culture And Brand : The Integration |
21.50 |
Prof. Karan Chawla |
| View |
Chapter 11 |
Brand Extensions |
20.07 |
Prof. Karan Chawla |
| View |
Chapter 12 |
Brand Environment |
8.37 |
Prof. Karan Chawla |
| View |
Chapter 13 |
Types Of Brands |
14.02 |
Prof. Karan Chawla |
| View |
Chapter 14 |
Ageing Brands And Revitalisation |
20.50 |
Prof. Karan Chawla |
| View |
Chapter 15 |
Brand Management |
13.54 |
Prof. Karan Chawla |
| View |
Chapter 16 |
Brand Protection |
28.28 |
Prof. Karan Chawla |
| View |
Chapter 17 |
Brands : The Indian Perspective |
16.45 |
Prof. Karan Chawla |
| View |
Chapter 18 |
The Anti Branding Movement |
16.04 |
Prof. Karan Chawla |
