| Title | Sub | Duration | Facultry Name | |
|---|---|---|---|---|
| View | Chapter 01 | Brand & Branding: A Brief History | 20.58 | Prof. Karan Chawla |
| View | Chapter 02 | Brand Fundamentals | 15.41 | Prof. Karan Chawla |
| View | Chapter 03 | Brand Elements | 15.36 | Prof. Karan Chawla |
| View | Chapter 04 | Brand Values, Image, Identity And Personality | 35.31 | Prof. Karan Chawla |
| View | Chapter 05 | Brand Equity | 14.46 | Prof. Karan Chawla |
| View | Chapter 06 | Brand Building | 7.59 | Prof. Karan Chawla |
| View | Chapter 07 | Brand Loyalty | 9.21 | Prof. Karan Chawla |
| View | Chapter 08 | Brands & Consumers | 8.59 | Prof. Karan Chawla |
| View | Chapter 09 | Brand Positioning | 12.22 | Prof. Karan Chawla |
| View | Chapter 10 | Culture And Brand : The Integration | 21.50 | Prof. Karan Chawla |
| View | Chapter 11 | Brand Extensions | 20.07 | Prof. Karan Chawla |
| View | Chapter 12 | Brand Environment | 8.37 | Prof. Karan Chawla |
| View | Chapter 13 | Types Of Brands | 14.02 | Prof. Karan Chawla |
| View | Chapter 14 | Ageing Brands And Revitalisation | 20.50 | Prof. Karan Chawla |
| View | Chapter 15 | Brand Management | 13.54 | Prof. Karan Chawla |
| View | Chapter 16 | Brand Protection | 28.28 | Prof. Karan Chawla |
| View | Chapter 17 | Brands : The Indian Perspective | 16.45 | Prof. Karan Chawla |
| View | Chapter 18 | The Anti Branding Movement | 16.04 | Prof. Karan Chawla |