| View |
Chapter 1 Part 1 |
Introduction to Servives Marketing |
21.37 |
Prof. Jocelyn Britto |
| View |
Chapter 1 Part 2 |
Introduction to Servives Marketing |
19.39 |
Prof. Jocelyn Britto |
| View |
Chapter 2 |
Market Research and Services Marketing |
19.55 |
Prof. Jocelyn Britto |
| View |
Chapter 3 |
Service Marketing Mix - The 7Ps |
18.23 |
Prof. Jocelyn Britto |
| View |
Chapter 4 |
People, Processes and Physical Evidence in Services |
10.03 |
Prof. Jocelyn Britto |
| View |
Chapter 5 |
Customer Focus - The Key to Service Marketing |
18.10 |
Prof. Jocelyn Britto |
| View |
Chapter 6 |
The Gap Model |
12.26 |
Prof. Jocelyn Britto |
| View |
Chapter 7 |
Identification of Customers Needs or Requirment |
22.26 |
Prof. Jocelyn Britto |
| View |
Chapter 8 |
Customer Expectations of services |
11.23 |
Prof. Jocelyn Britto |
| View |
Chapter 9 |
Customer Perception of Services |
22.42 |
Prof. Jocelyn Britto |
| View |
Chapter 10 |
Managing Demand and Supply |
26.20 |
Prof. Jocelyn Britto |
| View |
Chapter 11 |
Customer Relationship Managment |
13.29 |
Prof. Jocelyn Britto |
| View |
Chapter 12 |
Churn of Customers and Services Recovery |
30.00 |
Prof. Jocelyn Britto |
| View |
Chapter 13 |
Customer Define Service Standards |
20.23 |
Prof. Jocelyn Britto |
| View |
Chapter 14 |
Managing the Service Quality |
06.59 |
Prof. Jocelyn Britto |
