| View |
Chapter 1 Part 1 |
Understanding of Rural India and How It Is Changing. |
28.57 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 2 |
Understanding of Rural India and How It Is Changing. |
29.31 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 3 |
Understanding of Rural India and How It Is Changing. |
30.03 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 1 |
Rural Marketing Environment |
36.43 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 2 |
Rural Marketing Environment |
40.35 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 1 |
Rural Consumer Behaviour |
41.57 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 2 |
Rural Consumer Behaviour |
40.14 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 1 |
Marketing Research from Rural Perspective |
32.35 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 2 |
Marketing Research from Rural Perspective |
30.24 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 1 |
Segmenting and Targeting Rural Markets |
34.35 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 2 |
Segmenting and Targeting Rural Markets |
37.24 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 1 |
Product Strategy |
33.35 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 2 |
Product Strategy |
30.14 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 1 |
Pricing Strategy |
32.23 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 2 |
Pricing Strategy |
32.44 |
Prof. Ashish Hathi |
| View |
Chapter 8 Part 1 |
Distribution & Retailing Strategy |
35.01 |
Prof. Ashish Hathi |
| View |
Chapter 8 Part 2 |
Distribution & Retailing Strategy |
34.59 |
Prof. Ashish Hathi |
| View |
Chapter 8 Part 3 |
Distribution & Retailing Strategy |
34.19 |
Prof. Ashish Hathi |
| View |
Chapter 9 Part 1 |
Services Marketing |
38.37 |
Prof. Ashish Hathi |
| View |
Chapter 9 Part 2 |
Services Marketing |
33.58 |
Prof. Ashish Hathi |
| View |
Chapter 10 |
Future of Rural Marketing |
32.03 |
Prof. Ashish Hathi |
