| View |
Chapter 1 |
Internet and Consumer Landscape |
05.44 |
Prof. Almog Ramrajkar |
| View |
Chapter 2 |
Basics of Digital Marketing |
33.36 |
Prof. Almog Ramrajkar |
| View |
Chapter 3 |
Digital Marketing Strategy |
12.15 |
Prof. Almog Ramrajkar |
| View |
Chapter 4 |
Digital Marketing Models |
08.20 |
Prof. Almog Ramrajkar |
| View |
Chapter 5 |
Internet Tools for Research |
06.48 |
Prof. Almog Ramrajkar |
| View |
Chapter 6 |
Case Study |
02.35 |
Prof. Almog Ramrajkar |
| View |
Chapter 7 Part 1 |
Basics of Web Analytics & Digital Data |
21.15 |
Prof. Punit Thakker |
| View |
Chapter 7 Part 2 |
Basics of Web Analytics & Digital Data |
21.21 |
Prof. Punit Thakker |
| View |
Chapter 8 |
On Page Analytics & Tools |
37.01 |
Prof. Punit Thakker |
| View |
Chapter 9 |
Off Page Analytics & Tools |
35.30 |
Prof. Punit Thakker |
| View |
Chapter 10 Part 1 |
Analytics for Media Planning, Buying, Programmatic Buying and ROI |
21.08 |
Prof. Punit Thakker |
| View |
Chapter 10 Part 2 |
Analytics for Media Planning, Buying, Programmatic Buying and ROI |
18.32 |
Prof. Punit Thakker |
| View |
Chapter 11 |
Social Media Analytics |
34.04 |
Prof. Punit Thakker |
| View |
Chapter 12 |
Lead Funnel & Conversion Analysis |
29.58 |
Prof. Punit Thakker |
| View |
Chapter 13 |
Analytics in Research |
33.33 |
Prof. Punit Thakker |
