| View |
Chapter 1 Part 1 |
Nature and Scope of Relationship Marketing |
35.50 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 1 Part 2 |
Nature and Scope of Relationship Marketing |
38.17 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 2 Part 1 |
Value Creation in Relationship Marketing and Strategies for Cross - Promotion |
31.12 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 2 Part 2 |
Value Creation in Relationship Marketing and Strategies for Cross - Promotion |
29.29 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 3 Part 1 |
Relationship Marketing and Marketing Strategies |
32.30 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 3 Part 2 |
Relationship Marketing and Marketing Strategies |
32.31 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 4 Part 1 |
Managing Customer Satisfaction Through Quality |
26.12 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 4 Part 2 |
Managing Customer Satisfaction Through Quality |
19.45 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 5 Part 1 |
Customer Loyalty: Meaning and Implementation |
23.55 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 5 Part 2 |
Customer Loyalty: Meaning and Implementation |
21.22 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 6 |
Measuring Effectiveness of Relationship |
34.06 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 7 Part 1 |
Relationship Manager |
31.22 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 7 Part 2 |
Relationship Manager |
26.50 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 8 Part 1 |
Application of Technology in Relationship Marketing |
26.03 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 8 Part 2 |
Application of Technology in Relationship Marketing |
28.26 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 9 Part 1 |
Customer Managed Relationship |
27.11 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 9 Part 2 |
Customer Managed Relationship |
21.42 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 10 Part 1 |
External and Internal Relationship |
27.10 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 10 Part 2 |
External and Internal Relationship |
27.25 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 11 |
Relationship Marketing in the Twenty - first Century |
32.17 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 12 Part 1 |
Relationship Marketing in the Travel and Tourism Industry |
32.33 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 12 Part 2 |
Relationship Marketing in the Travel and Tourism Industry |
30.54 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 13 Part 1 |
Tourism Destination and Relationship Marketing |
34.01 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 13 Part 2 |
Tourism Destination and Relationship Marketing |
33.32 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 14 |
Loyalty Programs in Airlines - A modern approach |
14.48 |
Prof. Rahmatullah Shaikh |
