| View |
Chapter 1 Part 1 |
Introducing Travel and Tourism |
23.03 |
Prof. Deepak Kripalani |
| View |
Chapter 1 Part 2 |
Introducing Travel and Tourism |
25.46 |
Prof. Deepak Kripalani |
| View |
Chapter 1 Part 3 |
Introducing Travel and Tourism |
37.25 |
Prof. Deepak Kripalani |
| View |
Chapter 2 Part 1 |
Introducing Marketing - The Systematic Process |
28.59 |
Prof. Deepak Kripalani |
| View |
Chapter 2 Part 2 |
Introducing Marketing - The Systematic Process |
30.58 |
Prof. Deepak Kripalani |
| View |
Chapter 3 |
Travel and Tourism Marketing - Characteristics |
34.35 |
Prof. Deepak Kripalani |
| View |
Chapter 4 |
Tourism Demand - Influencing Factors |
31.10 |
Prof. Deepak Kripalani |
| View |
Chapter 5 |
Tourism Demand - Buyer Motivations |
24.31 |
Prof. Deepak Kripalani |
| View |
Chapter 6 Part 1 |
Tourism Services - The Marketing Mix |
32.22 |
Prof. Deepak Kripalani |
| View |
Chapter 6 Part 2 |
Tourism Services - The Marketing Mix |
28.24 |
Prof. Deepak Kripalani |
| View |
Chapter 7 |
Market Segmentation in Travel and Tourism Markets |
34.53 |
Prof. Deepak Kripalani |
| View |
Chapter 8 |
Product Formulation in Tourism |
33.06 |
Prof. Deepak Kripalani |
| View |
Chapter 9 |
ICT and Tourism Marketing |
36.57 |
Prof. Deepak Kripalani |
| View |
Chapter 10 |
Marketing Research for Effective Marketing |
39.18 |
Prof. Deepak Kripalani |
| View |
Chapter 11 |
Planning Marketing Strategy |
38.01 |
Prof. Deepak Kripalani |
| View |
Chapter 12 |
Marketing Plans and its Importance |
33.36 |
Prof. Deepak Kripalani |
| View |
Chapter 13 |
Planning Marketing Campaigns: Budgeting and Evaluation |
27.41 |
Prof. Deepak Kripalani |
| View |
Chapter 14 Part 1 |
Advertising and Public Relations |
39.44 |
Prof. Deepak Kripalani |
| View |
Chapter 14 Part 2 |
Advertising and Public Relations |
13.11 |
Prof. Deepak Kripalani |
| View |
Chapter 15 |
Sales Promotion, Merchandising and Personal Selling |
30.47 |
Prof. Deepak Kripalani |
| View |
Chapter 16 |
Brochures,other Print and Electronic Information |
22.46 |
Prof. Deepak Kripalani |
| View |
Chapter 17 |
Distribution Channels in Travel and Tourism |
40.09 |
Prof. Deepak Kripalani |
| View |
Chapter 18 |
Direct Marketing |
29.14 |
Prof. Deepak Kripalani |
| View |
Chapter 19 Part 1 |
Marketing Countries as Tourism Destinations |
20.22 |
Prof. Deepak Kripalani |
| View |
Chapter 19 Part 2 |
Marketing Countries as Tourism Destinations |
22.38 |
Prof. Deepak Kripalani |
