| View |
Chapter 1 Part 1 |
Basic Concepts Of Promotion & Communications |
24.54 |
Prof. Moloy Chakravorty |
| View |
Chapter 1 Part 2 |
Basic Concepts Of Promotion & Communications |
28.08 |
Prof. Moloy Chakravorty |
| View |
Chapter 2 |
Fundamentals Of Advertising |
28.29 |
Prof. Moloy Chakravorty |
| View |
Chapter 3 |
Advertising Research |
27.30 |
Prof. Moloy Chakravorty |
| View |
Chapter 4 |
Marketing & Advertising Planning |
44.58 |
Prof. Moloy Chakravorty |
| View |
Chapter 5 |
Advertising Agency |
26.37 |
Prof. Moloy Chakravorty |
| View |
Chapter 6 |
Market Analysis: Segmentation & Targeting |
46.47 |
Prof. Moloy Chakravorty |
| View |
Chapter 7 Part 1 |
Creativity, Creative Strategy and Copywriting |
31.47 |
Prof. Moloy Chakravorty |
| View |
Chapter 7 Part 2 |
Creativity, Creative Strategy and Copywriting |
24.58 |
Prof. Moloy Chakravorty |
| View |
Chapter 8 |
Art Direction |
32.14 |
Prof. Moloy Chakravorty |
| View |
Chapter 9 |
Media Planning |
26.34 |
Prof. Moloy Chakravorty |
| View |
Chapter 10 |
Print Media |
15.45 |
Prof. Moloy Chakravorty |
| View |
Chapter 11 |
Electronic Media: TV - The New Golden Goose |
20.34 |
Prof. Moloy Chakravorty |
| View |
Chapter 12 |
Electronic Media: Radio |
23.05 |
Prof. Moloy Chakravorty |
| View |
Chapter 13 |
Outdoor & Transit Media |
17.52 |
Prof. Moloy Chakravorty |
| View |
Chapter 14 |
Media Of The New Millenium - Internet |
24.40 |
Prof. Moloy Chakravorty |
| View |
Chapter 15 |
Advertising Regulation |
27.09 |
Prof. Moloy Chakravorty |
| View |
Chapter 16 |
Direct Marketing |
24.49 |
Prof. Moloy Chakravorty |
| View |
Chapter 17 |
Sales Promotion |
27.40 |
Prof. Moloy Chakravorty |
| View |
Chapter 18 |
Public Relations |
36.47 |
Prof. Moloy Chakravorty |
