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Chapter 1 Part 1 |
Introduction to Retailing and Stores |
27.19 |
Prof. R. K. Menon |
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Chapter 1 Part 2 |
Introduction to Retailing and Stores |
16.49 |
Prof. R. K. Menon |
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Chapter 2 |
Franchising in Retail - An Overview |
39.05 |
Prof. R. K. Menon |
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Chapter 3 |
Franchising Trends In International Markets and India |
14.49 |
Prof. R. K. Menon |
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Chapter 4 |
Franchising as a Retail Business Strategy |
39.14 |
Prof. R. K. Menon |
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Chapter 5 Part 1 |
Getting Ready for Franchising |
30.42 |
Prof. R. K. Menon |
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Chapter 5 Part 2 |
Getting Ready for Franchising |
22.23 |
Prof. R. K. Menon |
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Chapter 6 |
Evaluating Franchise Options and Selection |
23.33 |
Prof. R. K. Menon |
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Chapter 7 |
Launching a New Franchise |
28.16 |
Prof. R. K. Menon |
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Chapter 8 |
Operational Aspects in Franchising |
19.55 |
Prof. R. K. Menon |
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Chapter 9 |
Managing Franchise Relationship |
18.40 |
Prof. R. K. Menon |
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Chapter 10 |
Marketing Aspects in Franchising |
22.32 |
Prof. R. K. Menon |
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Chapter 11 Part 1 |
Financial Aspects in Franchising |
30.31 |
Prof. R. K. Menon |
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Chapter 11 Part 2 |
Financial Aspects in Franchising |
19.06 |
Prof. R. K. Menon |
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Chapter 12 |
Legal Aspects in Franchising |
17.03 |
Prof. R. K. Menon |
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Chapter 13 |
The Way Ahead in Franchising |
27.36 |
Prof. R. K. Menon |