| View |
Chapter 1 Part 1 |
Introduction to Advertising and Sales Promotions-Getting the Basics Right |
37.01 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 2 |
Introduction to Advertising and Sales Promotions-Getting the Basics Right |
26.57 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 3 |
Introduction to Advertising and Sales Promotions-Getting the Basics Right |
37.32 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 4 |
Introduction to Advertising and Sales Promotions-Getting the Basics Right |
32.40 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 1 |
Background to Today's Advertising |
30.25 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 2 |
Background to Today's Advertising |
20.20 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 1 |
The Role of Advertising and Sales Promotions in Building Brands |
32.55 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 2 |
The Role of Advertising and Sales Promotions in Building Brands |
31.06 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 3 |
The Role of Advertising and Sales Promotions in Building Brands |
33.46 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 1 |
The Advertising Agency- Structure and Functions |
36.36 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 2 |
The Advertising Agency- Structure and Functions |
34.16 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 3 |
The Advertising Agency- Structure and Functions |
27.16 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 1 |
The Communication Process |
34.50 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 2 |
The Communication Process |
29.37 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 3 |
The Communication Process |
33.12 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 4 |
The Communication Process |
25.00 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 5 |
The Communication Process |
19.57 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 1 |
Advertising Objectives and Budgeting |
37.28 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 2 |
Advertising Objectives and Budgeting |
16.58 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 3 |
Advertising Objectives and Budgeting |
37.30 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 4 |
Advertising Objectives and Budgeting |
27.50 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 1 |
The Creative Strategy |
37.27 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 2 |
The Creative Strategy |
37.17 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 3 |
The Creative Strategy |
25.14 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 4 |
The Creative Strategy |
21.50 |
Prof. Ashish Hathi |
