| View |
Chapter 1 Part 1 |
Introduction |
22.20 |
Mr. Brijesh Modi |
| View |
Chapter 1 Part 2 |
Introduction |
28.33 |
Mr. Brijesh Modi |
| View |
Chapter 2 |
"Introducing Marketing - The Systematic Process" |
27.28 |
Mr. Brijesh Modi |
| View |
Chapter 3 |
Travel and Tourism Marketing - Characteristics |
19.59 |
Mr. Brijesh Modi |
| View |
Chapter 4 |
"Tourism Demand - Influencing Factors " |
27.55 |
Mr. Brijesh Modi |
| View |
Chapter 5 |
Tourism Demand - Buyer Motivations |
28.25 |
Mr. Brijesh Modi |
| View |
Chapter 6 Part 1 |
Tourism Services - The Marketing Mix |
18.52 |
Mr. Brijesh Modi |
| View |
Chapter 6 Part 2 |
Tourism Services - The Marketing Mix |
21.46 |
Mr. Brijesh Modi |
| View |
Chapter 7 |
Market Segmentation in Travel and Tourism Markets |
26.51 |
Mr. Brijesh Modi |
| View |
Chapter 8 |
Product Formulation in Tourism |
21.49 |
Mr. Brijesh Modi |
| View |
Chapter 9 |
ICT and Tourism Marketing |
29.29 |
Mr. Brijesh Modi |
| View |
Chapter 10 |
Marketing Research: for Effective Marketing |
22.52 |
Mr. Brijesh Modi |
| View |
Chapter 11 |
Planning Marketing Strategy |
18.19 |
Mr. Brijesh Modi |
| View |
Chapter 12 |
Marketing Plans and its Importance |
15.55 |
Mr. Brijesh Modi |
| View |
Chapter 13 |
Planning Marketing Campaigns Budgeting and Evaluation |
18.01 |
Mr. Brijesh Modi |
| View |
Chapter 14 |
Advertising and Public Relations |
24.02 |
Mr. Brijesh Modi |
| View |
Chapter 15 |
Sales Promotion, Merchandising and Personal Selling |
16.51 |
Mr. Brijesh Modi |
| View |
Chapter 16 |
Brochures, Other Print and Electronic Information |
15.27 |
Mr. Brijesh Modi |
| View |
Chapter 17 Part 1 |
Distribution Channels in Travel and Tourism |
18.03 |
Mr. Brijesh Modi |
| View |
Chapter 17 Part 2 |
Distribution Channels in Travel and Tourism |
26.15 |
Mr. Brijesh Modi |
| View |
Chapter 18 |
Direct Marketing |
29.51 |
Mr. Brijesh Modi |
| View |
Chapter 19 |
Marketing Countries as Tourism Destinations |
34.59 |
Mr. Brijesh Modi |
| View |
Chapter 20 |
Marketing Visitor Attractions |
31.41 |
Mr. Brijesh Modi |
| View |
Chapter 21 Part 1 |
Marketing Passenger Transport |
20.26 |
Mr. Brijesh Modi |
| View |
Chapter 21 Part 2 |
Marketing Passenger Transport |
19.33 |
Mr. Brijesh Modi |
