| View |
Introduction |
Introduction |
14.59 |
Prof. Venkat Iyer |
| View |
Chapter 1 Part 1 |
Nature and scope of Consumer Behavior |
35.36 |
Prof. Venkat Iyer |
| View |
Chapter 1 Part 2 |
Nature and scope of Consumer Behavior |
35.29 |
Prof. Venkat Iyer |
| View |
Chapter 2 |
Consumer Research |
52.59 |
Prof. Venkat Iyer |
| View |
Chapter 3 Part 1 |
Market Segmentation |
42.06 |
Prof. Venkat Iyer |
| View |
Chapter 3 Part 2 |
Market Segmentation |
41.51 |
Prof. Venkat Iyer |
| View |
Chapter 4 Part 1 |
Learning to Consume |
36.15 |
Prof. Venkat Iyer |
| View |
Chapter 4 Part 2 |
Learning to Consume |
33.50 |
Prof. Venkat Iyer |
| View |
Chapter 5 Part 1 |
Consumer Perception |
32.45 |
Prof. Venkat Iyer |
| View |
Chapter 5 Part 2 |
Consumer Perception |
31.26 |
Prof. Venkat Iyer |
| View |
Chapter 6 |
Consumer Motivation |
39.18 |
Prof. Venkat Iyer |
| View |
Chapter 7 Part 1 |
Personality and Consumer Behavior |
37.55 |
Prof. Venkat Iyer |
| View |
Chapter 7 Part 2 |
Personality and Consumer Behavior |
38.54 |
Prof. Venkat Iyer |
| View |
Chapter 8 Part 1 |
The Nature of Consumer Attitudes |
42.24 |
Prof. Venkat Iyer |
| View |
Chapter 8 Part 2 |
The Nature of Consumer Attitudes |
42.06 |
Prof. Venkat Iyer |
| View |
Chapter 9 Part 1 |
Communication and Persuasion |
42.43 |
Prof. Venkat Iyer |
| View |
Chapter 9 Part 2 |
Communication and Persuasion |
31.00 |
Prof. Venkat Iyer |
| View |
Chapter 9 Part 3 |
Communication and Persuasion |
30.21 |
Prof. Venkat Iyer |
| View |
Chapter 10 |
Group Influences and Consumer Reference Group |
52.41 |
Prof. Venkat Iyer |
| View |
Chapter 11 |
The Family |
40.47 |
Prof. Venkat Iyer |
| View |
Chapter 12 |
Social class and Consumer Behavior |
23.30 |
Prof. Venkat Iyer |
| View |
Chapter 13 Part 1 |
The Influence of Culture on Consumer Behavior |
36.46 |
Prof. Venkat Iyer |
| View |
Chapter 13 Part 2 |
The Influence of Culture on Consumer Behavior |
29.55 |
Prof. Venkat Iyer |
| View |
Chapter 14 |
Opinion Leaders and Personal Influence |
57.38 |
Prof. Venkat Iyer |
| View |
Chapter 15 |
Diffusion and Adoption of New Products |
35.03 |
Prof. Venkat Iyer |
