We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Part 1 Introduction to Account Planning 24.40 Prof. Kim Solomon
View Chapter 1 Part 2 Introduction to Account Planning 26.14 Prof. Kim Solomon
View Chapter 1 Part 3 Introduction to Account Planning 21.54 Prof. Kim Solomon
View Chapter 2 Part 1 The Client 30.44 Prof. Kim Solomon
View Chapter 2 Part 2 The Client 25.05 Prof. Kim Solomon
View Chapter 2 Part 3 The Client 15.27 Prof. Kim Solomon
View Chapter 3 Part 1 The Consumer 34.29 Prof. Kim Solomon
View Chapter 3 Part 2 The Consumer 31.43 Prof. Kim Solomon
View Chapter 3 Part 3 The Consumer 40.26 Prof. Kim Solomon
View Chapter 4 Part 1 The Product and its Benefits 25.25 Prof. Kim Solomon
View Chapter 4 Part 2 The Product and its Benefits 24.54 Prof. Kim Solomon
View Chapter 4 Part 3 The Product and its Benefits 21.42 Prof. Kim Solomon
View Chapter 5 Part 1 The Brand Personality 33.38 Prof. Kim Solomon
View Chapter 5 Part 2 The Brand Personality 36.39 Prof. Kim Solomon
View Chapter 6 Part 1 The Creative Brief 26.45 Prof. Kim Solomon
View Chapter 6 Part 2 The Creative Brief 25.32 Prof. Kim Solomon
View Chapter 6 Part 3 The Creative Brief 25.56 Prof. Kim Solomon
View Chapter 6 Part 4 The Creative Brief 27.15 Prof. Kim Solomon
View Chapter 7 Part 1 Media and Media Planning 31.43 Prof. Kim Solomon
View Chapter 7 Part 2 Media and Media Planning 30.40 Prof. Kim Solomon
View Chapter 7 Part 3 Media and Media Planning 38.25 Prof. Kim Solomon
View Chapter 7 Part 4 Media and Media Planning 36.56 Prof. Kim Solomon
View Chapter 7 Part 5 Media and Media Planning 21.49 Prof. Kim Solomon
View Chapter 8 Part 1 Measuring the Ad Success 31.41 Prof. Kim Solomon
View Chapter 8 Part 2 Measuring the Ad Success 31.32 Prof. Kim Solomon