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Chapter 1 |
Introduction to Services Marketing |
30.54 |
Mr. Nitesh Verma |
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Chapter 2 |
Marketing Research |
38.27 |
Mr. Nitesh Verma |
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Chapter 3 |
Identification of Customer Needs & Requirements |
24.46 |
Mr. Nitesh Verma |
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Chapter 4 Part 1 |
Consumer Behaviour |
30.03 |
Mr. Nitesh Verma |
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Chapter 4 Part 2 |
Consumer Behaviour |
20.38 |
Mr. Nitesh Verma |
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Chapter 5 |
Service Marketing - The 7 P's - A Detailed insight into the concept |
23.16 |
Mr. Nitesh Verma |
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Chapter 6 |
The Differentiator in Service Marketing |
15.52 |
Mr. Nitesh Verma |
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Chapter 7 |
The GAP Model |
18.55 |
Mr. Nitesh Verma |
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Chapter 8 |
Customer Expectation of Services |
11.5 |
Mr. Nitesh Verma |
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Chapter 9 |
Customer Perception of Services |
27.01 |
Mr. Nitesh Verma |
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Chapter 10 |
Management of Demand and Supply |
19.3 |
Mr. Nitesh Verma |
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Chapter 11 |
Customer Focus and Customer Relationship |
18.59 |
Mr. Nitesh Verma |
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Chapter 12 |
Customer Churn in Services |
18.27 |
Mr. Nitesh Verma |
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Chapter 13 |
Service Recovery |
30.46 |
Mr. Nitesh Verma |
| View |
Chapter 14 |
Customer Defined Service Standards |
11.33 |
Mr. Nitesh Verma |
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Chapter 15 |
Managing The Service Quality |
10.47 |
Mr. Nitesh Verma |
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Chapter 16 Part 1 |
Services Marketing And Retailing Management |
25.29 |
Mr. Nitesh Verma |
| View |
Chapter 16 Part 2 |
Services Marketing And Retailing Management |
24.39 |
Mr. Nitesh Verma |
