| View |
Chapter 1 Part 1 |
Services Marketing |
42.37 |
Prof. A.S. Pillai |
| View |
Chapter 1 Part 2 |
Services Marketing |
39.45 |
Prof. A.S. Pillai |
| View |
Chapter 1 Part 3 |
Services Marketing |
40.58 |
Prof. A.S. Pillai |
| View |
Chapter 2 Part 1 |
Classification Of Services |
28.48 |
Prof. A.S. Pillai |
| View |
Chapter 2 Part 2 |
Classification Of Services |
26.54 |
Prof. A.S. Pillai |
| View |
Chapter 3 Part 1 |
Services Marketing Management |
37.41 |
Prof. A.S. Pillai |
| View |
Chapter 3 Part 2 |
Services Marketing Management |
38.16 |
Prof. A.S. Pillai |
| View |
Chapter 4 Part 1 |
Managing Demand And Supply |
31.30 |
Prof. A.S. Pillai |
| View |
Chapter 4 Part 2 |
Managing Demand And Supply |
24.27 |
Prof. A.S. Pillai |
| View |
Chapter 5 Part 1 |
Services Marketing Mix |
28.16 |
Prof. A.S. Pillai |
| View |
Chapter 5 Part 2 |
Services Marketing Mix |
32.47 |
Prof. A.S. Pillai |
| View |
Chapter 6 Part 1 |
Service Product |
33.50 |
Prof. A.S. Pillai |
| View |
Chapter 6 Part 2 |
Service Product |
26.59 |
Prof. A.S. Pillai |
| View |
Chapter 6 Part 3 |
Service Product |
29.28 |
Prof. A.S. Pillai |
| View |
Chapter 7 Part 1 |
Pricing in Services |
31.45 |
Prof. A.S. Pillai |
| View |
Chapter 7 Part 2 |
Pricing in Services |
37.20 |
Prof. A.S. Pillai |
| View |
Chapter 8 Part 1 |
Place In Service |
35.16 |
Prof. A.S. Pillai |
| View |
Chapter 8 Part 2 |
Place In Service |
35.39 |
Prof. A.S. Pillai |
| View |
Chapter 9 Part 1 |
Place In Services |
37.18 |
Prof. A.S. Pillai |
| View |
Chapter 9 Part 2 |
Place In Services |
36.23 |
Prof. A.S. Pillai |
| View |
Chapter 10 |
Physical Evidence |
47.31 |
Prof. A.S. Pillai |
| View |
Chapter 11 Part 1 |
Marketing Strategy In Services |
40.40 |
Prof. A.S. Pillai |
| View |
Chapter 11 Part 2 |
Marketing Strategy In Services |
39.37 |
Prof. A.S. Pillai |
| View |
Chapter 12 Part 1 |
Managing Services Quality |
35.12 |
Prof. A.S. Pillai |
| View |
Chapter 12 Part 2 |
Managing Services Quality |
33.41 |
Prof. A.S. Pillai |
