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Chapter 1 Part 1 |
International Marketing : An Introduction |
32.49 |
Prof. Dipen Chheda |
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Chapter 1 Part 2 |
International Marketing : An Introduction |
36.46 |
Prof. Dipen Chheda |
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Chapter 1 Part 3 |
International Marketing : An Introduction |
45.46 |
Prof. Dipen Chheda |
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Chapter 2 |
International Marketing Environment |
44.16 |
Prof. Dipen Chheda |
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Chapter 3 Part 1 |
MNCs and International Business |
33.44 |
Prof. Dipen Chheda |
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Chapter 3 Part 2 |
MNCs and International Business |
24.08 |
Prof. Dipen Chheda |
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Chapter 4 Part 1 |
International Marketing Intelligence |
29.15 |
Prof. Dipen Chheda |
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Chapter 4 Part 2 |
International Marketing Intelligence |
29.50 |
Prof. Dipen Chheda |
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Chapter 5 |
Market Selection |
26.19 |
Prof. Dipen Chheda |
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Chapter 6 Part 1 |
Market Entry Strategies |
30.07 |
Prof. Dipen Chheda |
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Chapter 6 Part 2 |
Market Entry Strategies |
27.50 |
Prof. Dipen Chheda |
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Chapter 7 |
International Organisation |
17.49 |
Prof. Dipen Chheda |
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Chapter 8 |
Market Coverage Strategies |
16.03 |
Prof. Dipen Chheda |
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Chapter 9 Part 1 |
International Product Decisions |
40.01 |
Prof. Dipen Chheda |
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Chapter 9 Part 2 |
International Product Decisions |
35.14 |
Prof. Dipen Chheda |
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Chapter 10 Part 1 |
International Pricing |
25.22 |
Prof. Dipen Chheda |
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Chapter 10 Part 2 |
International Pricing |
28.25 |
Prof. Dipen Chheda |
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Chapter 11 |
International Distribution |
33.18 |
Prof. Dipen Chheda |
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Chapter 12 |
International Promotion |
34.28 |
Prof. Dipen Chheda |
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Chapter 13 Part 1 |
Export Financing |
25.22 |
Prof. Dipen Chheda |
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Chapter 13 Part 2 |
Export Financing |
22.58 |
Prof. Dipen Chheda |
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Chapter 14 |
Export Risk Insurance |
20.51 |
Prof. Dipen Chheda |
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Chapter 15 |
Quality Control and Pre-Shipment Inspection |
25.21 |
Prof. Dipen Chheda |
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Chapter 16 |
Trade in Services |
12.31 |
Prof. Dipen Chheda |
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Chapter 17 |
Technological Developments and International Marketing |
43.06 |
Prof. Dipen Chheda |