We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Part 1 Introduction to Media Planning & Buying 20.34 Prof. Tarun Makhija
View Chapter 1 Part 2 Introduction to Media Planning & Buying 19.31 Prof. Tarun Makhija
View Chapter 2 Part 1 Media Basics & Consumer Behaviour 21.04 Prof. Tarun Makhija
View Chapter 2 Part 2 Media Basics & Consumer Behaviour 19.21 Prof. Tarun Makhija
View Chapter 3 Media Planning 27.51 Prof. Tarun Makhija
View Chapter 4 Part 1 Media Research 21.16 Prof. Tarun Makhija
View Chapter 4 Part 2 Media Research 25.27 Prof. Tarun Makhija
View Chapter 5 Part 1 Media Options 33.51 Prof. Tarun Makhija
View Chapter 5 Part 2 Media Options 22.14 Prof. Tarun Makhija
View Chapter 5 Part 3 Media Options 23.23 Prof. Tarun Makhija
View Chapter 6 Part 1 Media Decisions 28.18 Prof. Tarun Makhija
View Chapter 6 Part 2 Media Decisions 32.01 Prof. Tarun Makhija
View Chapter 7 Media Timings 34.24 Prof. Tarun Makhija
View Chapter 8 Media Buying Process 38.32 Prof. Tarun Makhija
View Chapter 9 Media Buying & Negotiations 32.55 Prof. Tarun Makhija
View Chapter 10 Media Plan Evaluation 27.45 Prof. Tarun Makhija