| View |
Chapter 1 Part 1 |
Nature and Scope |
30.06 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 2 |
Nature and Scope |
15.05 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 1 |
Market Segmentation |
35.37 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 2 |
Market Segmentation |
23.26 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 1 |
Consumer Research |
33.26 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 2 |
Consumer Research |
26.07 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 3 |
Consumer Research |
28.39 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 1 |
Customer Needs and Motivation |
30.59 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 2 |
Customer Needs and Motivation |
33.54 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 1 |
Personality Psychographic Perception & Consumer Behaviour |
41.1 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 2 |
Personality Psychographic Perception & Consumer Behaviour |
36.06 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 3 |
Personality Psychographic Perception & Consumer Behaviour |
31.19 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 1 |
Learning & Consumer Involvement |
32.55 |
Prof. Ashish Hathi |
| View |
Chapter 6 Part 2 |
Learning & Consumer Involvement |
23.54 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 1 |
The Nature of Consumer Attitudes and Change |
22.49 |
Prof. Ashish Hathi |
| View |
Chapter 7 Part 2 |
The Nature of Consumer Attitudes and Change |
26.14 |
Prof. Ashish Hathi |
| View |
Chapter 8 Part 1 |
Communication and Persuasion |
33.08 |
Prof. Ashish Hathi |
| View |
Chapter 8 Part 2 |
Communication and Persuasion |
31.41 |
Prof. Ashish Hathi |
| View |
Chapter 8 Part 3 |
Communication and Persuasion |
28.4 |
Prof. Ashish Hathi |
| View |
Chapter 9 Part 1 |
Influences Shaping Consumer Buyer Behaviour |
30.03 |
Prof. Ashish Hathi |
| View |
Chapter 9 Part 2 |
Influences Shaping Consumer Buyer Behaviour |
26.41 |
Prof. Ashish Hathi |
| View |
Chapter 10 Part 1 |
Diffusion and Adoption of New Products |
26.21 |
Prof. Ashish Hathi |
| View |
Chapter 10 Part 2 |
Diffusion and Adoption of New Products |
27.15 |
Prof. Ashish Hathi |
| View |
Chapter 11 Part 1 |
Consumer Decision Making |
27.27 |
Prof. Ashish Hathi |
| View |
Chapter 11 Part 2 |
Consumer Decision Making |
25.52 |
Prof. Ashish Hathi |
