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Chapter 1 |
Financial Services Marketing Ecosystem |
37.5 |
Mr. Ajay Prabhu |
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Chapter 2 |
What is a financial Service? |
19.11 |
Mr. Ajay Prabhu |
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Chapter 3 Part 1 |
Types of Financial Services |
31.48 |
Mr. Ajay Prabhu |
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Chapter 3 Part 2 |
Types of Financial Services |
21.45 |
Mr. Ajay Prabhu |
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Chapter 4 |
Marketing of Financial Services |
30.1 |
Mr. Ajay Prabhu |
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Chapter 5 |
Organizational Structure for Marketing of Financial Services |
34.16 |
Mr. Ajay Prabhu |
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Chapter 6 Part 1 |
Organising, Staffing and Training Sales Force |
26.55 |
Mr. Ajay Prabhu |
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Chapter 6 Part 2 |
Organising, Staffing and Training Sales Force |
24.17 |
Mr. Ajay Prabhu |
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Chapter 7 Part 1 |
Setting Personal Selling Objectives |
27.55 |
Mr. Ajay Prabhu |
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Chapter 7 Part 2 |
Setting Personal Selling Objectives |
15.00 |
Mr. Ajay Prabhu |
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Chapter 8 |
Formulating Unique Selling Propositions |
23.27 |
Mr. Ajay Prabhu |
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Chapter 9 |
Strategic Sales Force |
24.28 |
Mr. Ajay Prabhu |
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Chapter 10 |
Sales Force Motivation and Compensation |
21.54 |
Mr. Ajay Prabhu |
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Chapter 11 |
Sales Department Relations |
20.07 |
Mr. Ajay Prabhu |
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Chapter 12 |
Distributive Network Relations |
28.15 |
Mr. Ajay Prabhu |
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Chapter 13 |
Evaluating Market Cost |
15.49 |
Mr. Ajay Prabhu |
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Chapter 14 |
Ethical Responsibility of Sales Manager |
13.47 |
Mr. Ajay Prabhu |
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Chapter 15 |
Building Client Portfolio |
14.27 |
Mr. Ajay Prabhu |
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Chapter 16 |
Customer Wealth Management |
14.48 |
Mr. Ajay Prabhu |
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Chapter 17 |
Modern Marketing Tools |
17.39 |
Mr. Ajay Prabhu |
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Chapter 18 |
Conclusion and Road Ahead |
10.31 |
Mr. Ajay Prabhu |