| View |
Chapter 1 Part 1 |
Introduction And Background To Rural Marketing |
24.53 |
Prof. Ratheesh Nair |
| View |
Chapter 1 Part 2 |
Introduction And Background To Rural Marketing |
21.10 |
Prof. Ratheesh Nair |
| View |
Chapter 2 Part 1 |
Understanding The Behaviour And Mind Set Of Rural Consumers And Insight Into Buying Process |
26.17 |
Prof. Ratheesh Nair |
| View |
Chapter 2 Part 2 |
Understanding The Behaviour And Mind Set Of Rural Consumers And Insight Into Buying Process |
22.05 |
Prof. Ratheesh Nair |
| View |
Chapter 3 |
Rural Marketing Potential In India, Key Trends And Developments |
39.06 |
Prof. Ratheesh Nair |
| View |
Chapter 4 |
Key Challenges And Issues In Rural Marketing |
24.46 |
Prof. Ratheesh Nair |
| View |
Chapter 5 Part 1 |
Rural Marketing Strategies To Exploit The Potential |
30.06 |
Prof. Ratheesh Nair |
| View |
Chapter 5 Part 2 |
Rural Marketing Strategies To Exploit The Potential |
31.35 |
Prof. Ratheesh Nair |
| View |
Chapter 5 Part 3 |
Rural Marketing Strategies To Exploit The Potential |
37.14 |
Prof. Ratheesh Nair |
| View |
Chapter 6 |
Branding In Rural Market |
26.35 |
Prof. Ratheesh Nair |
| View |
Chapter 7 |
Pricing Strategy In Rural Markets |
33.37 |
Prof. Ratheesh Nair |
| View |
Chapter 8 Part 1 |
Distribution In Rural Market |
30.00 |
Prof. Ratheesh Nair |
| View |
Chapter 8 Part 2 |
Distribution In Rural Market |
29.25 |
Prof. Ratheesh Nair |
| View |
Chapter 9 |
Sales Force And Sales Structural Management in Rural Markets |
22.27 |
Prof. Ratheesh Nair |
| View |
Chapter 10 |
Leveraging Information Technology For Rural Marketing |
24.24 |
Prof. Ratheesh Nair |
| View |
Chapter 11 |
Role Of Government In Rural Marketing |
11.51 |
Prof. Ratheesh Nair |
| View |
Mega Case Studies Part 1 |
Mega Case Studies |
38.19 |
Prof. Ratheesh Nair |
| View |
Mega Case Studies Part 2 |
Mega Case Studies |
32.14 |
Prof. Ratheesh Nair |
