| View |
Chapter 1 Part 1 |
Introduction to Marketing Analytics |
25.33 |
Prof. Sheetal Makhija |
| View |
Chapter 1 Part 2 |
Introduction to Marketing Analytics |
18.02 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 1 |
Key Concepts and Components of Marketing Analytics |
34.16 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 2 |
Key Concepts and Components of Marketing Analytics |
37.52 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 3 |
Key Concepts and Components of Marketing Analytics |
37.25 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 4 |
Key Concepts and Components of Marketing Analytics |
33.48 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 5 |
Key Concepts and Components of Marketing Analytics |
32.5 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 6 |
Key Concepts and Components of Marketing Analytics |
24.46 |
Prof. Sheetal Makhija |
| View |
Chapter 2 Part 7 |
Key Concepts and Components of Marketing Analytics |
31.44 |
Prof. Sheetal Makhija |
| View |
Chapter 3 Part 1 |
Marketing Analytic Models |
38.47 |
Prof. Sheetal Makhija |
| View |
Chapter 3 Part 2 |
Marketing Analytic Models |
27.23 |
Prof. Sheetal Makhija |
| View |
Chapter 3 Part 3 |
Marketing Analytic Models |
38.35 |
Prof. Sheetal Makhija |
| View |
Chapter 3 Part 4 |
Marketing Analytic Models |
36.19 |
Prof. Sheetal Makhija |
| View |
Chapter 4 Part 1 |
Exploratory Data Analysis |
35.16 |
Prof. Sheetal Makhija |
| View |
Chapter 4 Part 2 |
Exploratory Data Analysis |
29.09 |
Prof. Sheetal Makhija |
| View |
Chapter 5 Part 1 |
RFM Modelling |
31.43 |
Prof. Sheetal Makhija |
| View |
Chapter 5 Part 2 |
RFM Modelling |
26.13 |
Prof. Sheetal Makhija |
| View |
Chapter 6 Part 1 |
Customer Profiling |
37.00 |
Prof. Sheetal Makhija |
| View |
Chapter 6 Part 2 |
Customer Profiling |
30.15 |
Prof. Sheetal Makhija |
| View |
Chapter 7 Part 1 |
Social Media and Web Analytics |
31.48 |
Prof. Sheetal Makhija |
| View |
Chapter 7 Part 2 |
Social Media and Web Analytics |
30.52 |
Prof. Sheetal Makhija |
| View |
Chapter 7 Part 3 |
Social Media and Web Analytics |
35.14 |
Prof. Sheetal Makhija |
| View |
Chapter 7 Part 4 |
Social Media and Web Analytics |
31.12 |
Prof. Sheetal Makhija |
| View |
Chapter 8 Part 1 |
Campaign Analysis |
31.2 |
Prof. Sheetal Makhija |
| View |
Chapter 8 Part 2 |
Campaign Analysis |
19.59 |
Prof. Sheetal Makhija |
