| View |
Chapter 1 Part 1 |
Introduction to Advertising & Sales Promotion |
31.02 |
Mr. Ashish Hathi |
| View |
Chapter 1 Part 2 |
Introduction to Advertising & Sales Promotion |
33.21 |
Mr. Ashish Hathi |
| View |
Chapter 2 |
Background to Today's Advertising |
35.23 |
Mr. Ashish Hathi |
| View |
Chapter 3 Part 1 |
The Role of Advertising & Sales Promotion in Building Brands |
36.47 |
Mr. Ashish Hathi |
| View |
Chapter 3 Part 2 |
The Role of Advertising & Sales Promotion in Building Brands |
33.08 |
Mr. Ashish Hathi |
| View |
Chapter 4 Part 1 |
The Advertising Agency - Structure & Functions |
28.14 |
Mr. Ashish Hathi |
| View |
Chapter 4 Part 2 |
The Advertising Agency - Structure & Functions |
24.2 |
Mr. Ashish Hathi |
| View |
Chapter 5 Part 1 |
The Communication Process |
30.23 |
Mr. Ashish Hathi |
| View |
Chapter 5 Part 2 |
The Communication Process |
38.1 |
Mr. Ashish Hathi |
| View |
Chapter 5 Part 3 |
The Communication Process |
37.29 |
Mr. Ashish Hathi |
| View |
Chapter 6 Part 1 |
Advertising Objectives & Budgeting |
36.47 |
Mr. Ashish Hathi |
| View |
Chapter 6 Part 2 |
Advertising Objectives & Budgeting |
18.25 |
Mr. Ashish Hathi |
| View |
Chapter 7 Part 1 |
The Creative Strategy |
30.28 |
Mr. Ashish Hathi |
| View |
Chapter 7 Part 2 |
The Creative Strategy |
32.03 |
Mr. Ashish Hathi |
| View |
Chapter 8 Part 1 |
Media Planning |
31.46 |
Mr. Ashish Hathi |
| View |
Chapter 8 Part 2 |
Media Planning |
24.02 |
Mr. Ashish Hathi |
| View |
Chapter 9 Part 1 |
Media Vehicles |
28.3 |
Mr. Ashish Hathi |
| View |
Chapter 9 Part 2 |
Media Vehicles |
17.26 |
Mr. Ashish Hathi |
| View |
Chapter 10 |
Legal and Ethical Aspects of Advertising |
36.25 |
Mr. Ashish Hathi |
| View |
Chapter 11 Part 1 |
Breakthrough in Online Communication |
39.4 |
Mr. Ashish Hathi |
| View |
Chapter 11 Part 2 |
Breakthrough in Online Communication |
36.07 |
Mr. Ashish Hathi |
