| View |
Chapter 1 |
The Nature of Marketing |
45.58 |
Prof. Sagar Narsian |
| View |
Chapter 2 |
Marketing Planning |
43.08 |
Prof. Sagar Narsian |
| View |
Chapter 3 |
Marketing Environment & Marketing Ethics |
49.55 |
Prof. Sagar Narsian |
| View |
Chapter 4 Part 1 |
Consumer Decision making |
39.09 |
Prof. Sagar Narsian |
| View |
Chapter 4 Part 2 |
Consumer Decision making |
30.48 |
Prof. Sagar Narsian |
| View |
Chapter 5 |
Business marketing |
36.21 |
Prof. Sagar Narsian |
| View |
Chapter 6 |
Marketing Information Systems & Marketing Research |
44.53 |
Prof. Sagar Narsian |
| View |
Chapter 7 Part 1 |
Marketing Pillars Segmentation, Targeting, Positioning, Differentiation |
38.13 |
Prof. Sagar Narsian |
| View |
Chapter 7 Part 2 |
Marketing Pillars Segmentation, Targeting, Positioning, Differentiation |
25.34 |
Prof. Sagar Narsian |
| View |
Chapter 8 Part 1 |
Product Concepts |
31.03 |
Prof. Sagar Narsian |
| View |
Chapter 8 Part 2 |
Product Concepts |
29.05 |
Prof. Sagar Narsian |
| View |
Chapter 9 |
Developing and Managing Products |
34.44 |
Prof. Sagar Narsian |
| View |
Chapter 10 |
Integrated Marketing Communications |
39.15 |
Prof. Sagar Narsian |
| View |
Chapter 11 Part 1 |
Advertising And Sales Promotions Decisions |
23.35 |
Prof. Sagar Narsian |
| View |
Chapter 11 Part 2 |
Advertising And Sales Promotions Decisions |
29.03 |
Prof. Sagar Narsian |
| View |
Chapter 12 |
Distribution Decisions |
38.16 |
Prof. Sagar Narsian |
| View |
Chapter 13 |
Personal Selling and Sales Management |
39.11 |
Prof. Sagar Narsian |
| View |
Chapter 14 Part 1 |
Pricing Decisions |
25.28 |
Prof. Sagar Narsian |
| View |
Chapter 14 Part 2 |
Pricing Decisions |
26.31 |
Prof. Sagar Narsian |
