Title | Sub | Duration | Facultry Name | |
---|---|---|---|---|
View | Chapter 1 Part - 1 | Introduction to Account Planning | 32.16 | Prof. Ashish Hathi |
View | Chapter 1 Part - 2 | Introduction to Account Planning | 20.38 | Prof. Ashish Hathi |
View | Chapter 2 Part - 1 | The Client | 38.33 | Prof. Ashish Hathi |
View | Chapter 2 Part - 2 | The Client | 22.02 | Prof. Ashish Hathi |
View | Chapter 2 Part - 3 | The Client | 19.29 | Prof. Ashish Hathi |
View | Chapter 3 Part - 1 | The Consumer | 34.57 | Prof. Ashish Hathi |
View | Chapter 3 Part - 2 | The Consumer | 37.32 | Prof. Ashish Hathi |
View | Chapter 3 Part - 3 | The Consumer | 28.24 | Prof. Ashish Hathi |
View | Chapter 4 Part - 1 | The Product and Its Benefits | 39.39 | Prof. Ashish Hathi |
View | Chapter 4 Part - 2 | The Product and Its Benefits | 30.16 | Prof. Ashish Hathi |
View | Chapter 5 Part - 1 | The Brand Personality | 37.5 | Prof. Ashish Hathi |
View | Chapter 5 Part - 2 | The Brand Personality | 26.07 | Prof. Ashish Hathi |
View | Chapter 6 Part - 1 | The Creative Brief | 38.21 | Prof. Ashish Hathi |
View | Chapter 6 Part - 2 | The Creative Brief | 26.25 | Prof. Ashish Hathi |
View | Chapter 7 Part - 1 | Digital Advertising | 37.41 | Prof. Ashish Hathi |
View | Chapter 7 Part - 2 | Digital Advertising | 35.14 | Prof. Ashish Hathi |
View | Chapter 8 Part - 1 | Media and Media Planning | 33.1 | Prof. Ashish Hathi |
View | Chapter 8 Part - 2 | Media and Media Planning | 30.39 | Prof. Ashish Hathi |
View | Chapter 8 Part - 3 | Media and Media Planning | 19.29 | Prof. Ashish Hathi |
View | Chapter 9 Part - 1 | Measuring the Ad Success | 36.16 | Prof. Ashish Hathi |
View | Chapter 9 Part - 2 | Measuring the Ad Success | 35.34 | Prof. Ashish Hathi |
View | Chapter 9 Part - 3 | Measuring the Ad Success | 18.00 | Prof. Ashish Hathi |
View | Chapter 10 | The Life of an Account Planner | 39.21 | Prof. Ashish Hathi |
View | Chapter 11 | The Future of Account Planning | 29.12 | Prof. Ashish Hathi |