We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Part - 1 Introduction to Account Planning 32.16 Prof. Ashish Hathi
View Chapter 1 Part - 2 Introduction to Account Planning 20.38 Prof. Ashish Hathi
View Chapter 2 Part - 1 The Client 38.33 Prof. Ashish Hathi
View Chapter 2 Part - 2 The Client 22.02 Prof. Ashish Hathi
View Chapter 2 Part - 3 The Client 19.29 Prof. Ashish Hathi
View Chapter 3 Part - 1 The Consumer 34.57 Prof. Ashish Hathi
View Chapter 3 Part - 2 The Consumer 37.32 Prof. Ashish Hathi
View Chapter 3 Part - 3 The Consumer 28.24 Prof. Ashish Hathi
View Chapter 4 Part - 1 The Product and Its Benefits 39.39 Prof. Ashish Hathi
View Chapter 4 Part - 2 The Product and Its Benefits 30.16 Prof. Ashish Hathi
View Chapter 5 Part - 1 The Brand Personality 37.5 Prof. Ashish Hathi
View Chapter 5 Part - 2 The Brand Personality 26.07 Prof. Ashish Hathi
View Chapter 6 Part - 1 The Creative Brief 38.21 Prof. Ashish Hathi
View Chapter 6 Part - 2 The Creative Brief 26.25 Prof. Ashish Hathi
View Chapter 7 Part - 1 Digital Advertising 37.41 Prof. Ashish Hathi
View Chapter 7 Part - 2 Digital Advertising 35.14 Prof. Ashish Hathi
View Chapter 8 Part - 1 Media and Media Planning 33.1 Prof. Ashish Hathi
View Chapter 8 Part - 2 Media and Media Planning 30.39 Prof. Ashish Hathi
View Chapter 8 Part - 3 Media and Media Planning 19.29 Prof. Ashish Hathi
View Chapter 9 Part - 1 Measuring the Ad Success 36.16 Prof. Ashish Hathi
View Chapter 9 Part - 2 Measuring the Ad Success 35.34 Prof. Ashish Hathi
View Chapter 9 Part - 3 Measuring the Ad Success 18.00 Prof. Ashish Hathi
View Chapter 10 The Life of an Account Planner 39.21 Prof. Ashish Hathi
View Chapter 11 The Future of Account Planning 29.12 Prof. Ashish Hathi