| View |
Chapter 1 Part 1 |
Introduction |
24.28 |
Prof. Ashish Hathi |
| View |
Chapter 1 Part 2 |
Introduction |
21.35 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 1 |
Marketing Research Process |
36.13 |
Prof. Ashish Hathi |
| View |
Chapter 2 Part 2 |
Marketing Research Process |
34.00 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 1 |
Various Sources of Market Information |
25.06 |
Prof. Ashish Hathi |
| View |
Chapter 3 Part 2 |
Various Sources of Market Information |
23.31 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 1 |
Market Research Techniques |
28.31 |
Prof. Ashish Hathi |
| View |
Chapter 4 Part 2 |
Market Research Techniques |
33.25 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 1 |
Marketing Mix Research |
41.18 |
Prof. Ashish Hathi |
| View |
Chapter 5 Part 2 |
Marketing Mix Research |
45.06 |
Prof. Ashish Hathi |
| View |
Chapter 6 |
Types of Research Designs |
28.00 |
Prof. Ashish Hathi |
| View |
Chapter 7 |
Qualitative and Quantitative Research Techniques |
28.20 |
Prof. Ashish Hathi |
| View |
Chapter 8 |
Causal and Experimental Research |
35.34 |
Prof. Ashish Hathi |
| View |
Chapter 9 Part 1 |
Primary Data |
41.17 |
Prof. Ashish Hathi |
| View |
Chapter 9 Part 2 |
Primary Data |
39.56 |
Prof. Ashish Hathi |
| View |
Chapter 10 |
Sampling |
45.30 |
Prof. Ashish Hathi |
| View |
Chapter 11 Part 1 |
Data Analysis |
34.19 |
Prof. Ashish Hathi |
| View |
Chapter 11 Part 2 |
Data Analysis |
27.56 |
Prof. Ashish Hathi |
| View |
Chapter 12 |
Hypothesis Testing |
23.57 |
Prof. Ashish Hathi |
| View |
Chapter 13 |
Report Writing |
29.55 |
Prof. Ashish Hathi |
| View |
Chapter 14 |
Marketing Information System |
36.49 |
Prof. Ashish Hathi |
| View |
Chapter 15 |
Market Research in the Digital World |
18.43 |
Prof. Ashish Hathi |
| View |
Chapter 16 |
New Age Applications of Marketing Research |
34.44 |
Prof. Ashish Hathi |
