| View |
Chapter 1 Part 1 |
Nature And Scope Of Marketing |
31.43 |
Prof. Deepak Bhattacharya |
| View |
Chapter 1 Part 2 |
Nature And Scope Of Marketing |
25.58 |
Prof. Deepak Bhattacharya |
| View |
Chapter 1 Part 3 |
Nature And Scope Of Marketing |
24.59 |
Prof. Deepak Bhattacharya |
| View |
Chapter 2 Part 1 |
Recent Trends In Marketing |
24.03 |
Prof. Deepak Bhattacharya |
| View |
Chapter 2 Part 2 |
Recent Trends In Marketing |
20.58 |
Prof. Deepak Bhattacharya |
| View |
Chapter 2 Part 3 |
Recent Trends In Marketing |
21.21 |
Prof. Deepak Bhattacharya |
| View |
Chapter 3 Part 1 |
Marketing Environment |
30.07 |
Prof. Deepak Bhattacharya |
| View |
Chapter 3 Part 2 |
Marketing Environment |
32.46 |
Prof. Deepak Bhattacharya |
| View |
Chapter 4 Part 1 |
Consumer Behaviour |
26.26 |
Prof. Deepak Bhattacharya |
| View |
Chapter 4 Part 2 |
Consumer Behaviour |
30.02 |
Prof. Deepak Bhattacharya |
| View |
Chapter 4 Part 3 |
Consumer Behaviour |
20.36 |
Prof. Deepak Bhattacharya |
| View |
Chapter 5 Part 1 |
Product Plan And Product-Related Strategies |
33.11 |
Prof. Deepak Bhattacharya |
| View |
Chapter 5 Part 2 |
Product Plan And Product-Related Strategies |
35.4 |
Prof. Deepak Bhattacharya |
| View |
Chapter 5 Part 3 |
Product Plan And Product-Related Strategies |
32.39 |
Prof. Deepak Bhattacharya |
| View |
Chapter 6 Part 1 |
Price |
24.15 |
Prof. Deepak Bhattacharya |
| View |
Chapter 6 Part 2 |
Price |
22.07 |
Prof. Deepak Bhattacharya |
| View |
Chapter 7 Part 1 |
Managing Distribution Channels And Physical Distribution |
36.06 |
Prof. Deepak Bhattacharya |
| View |
Chapter 7 Part 2 |
Managing Distribution Channels And Physical Distribution |
33.08 |
Prof. Deepak Bhattacharya |
| View |
Chapter 8 |
Integrated Marketing Communication |
33.56 |
Prof. Deepak Bhattacharya |
| View |
Chapter 9 Part 1 |
Advertising |
32.52 |
Prof. Deepak Bhattacharya |
| View |
Chapter 9 Part 2 |
Advertising |
35.24 |
Prof. Deepak Bhattacharya |
| View |
Chapter 10 |
Sales Promotion |
37.47 |
Prof. Deepak Bhattacharya |
| View |
Chapter 11 Part 1 |
Personal Selling |
23.36 |
Prof. Deepak Bhattacharya |
| View |
Chapter 11 Part 2 |
Personal Selling |
19.55 |
Prof. Deepak Bhattacharya |
| View |
Chapter 12 Part 1 |
Sales Management |
31.44 |
Prof. Deepak Bhattacharya |
