| View |
Chapter 1 |
Marketing Channels |
21.56 |
Prof. Deepti Sachdev |
| View |
Chapter 2 |
Physical Distribution Management |
40.06 |
Prof. Deepti Sachdev |
| View |
Chapter 3 |
Wholesalers |
31.53 |
Prof. Deepti Sachdev |
| View |
Chapter 4 |
Retailers |
31.08 |
Prof. Deepti Sachdev |
| View |
Chapter 5 |
Franchising |
44.51 |
Prof. Deepti Sachdev |
| View |
Chapter 6 |
Managing Marketing Channels and Channel Conflicts |
44.14 |
Prof. Deepti Sachdev |
| View |
Chapter 7 |
Channels for Consumer Goods, Industrial Goods and Services |
19.10 |
Prof. Deepti Sachdev |
| View |
Chapter 8 |
Multi-Level Marketing (MLM) |
25.53 |
Prof. Deepti Sachdev |
| View |
Chapter 9 |
Overview of Supply Chain Management (SCM) |
32.10 |
Prof. Deepti Sachdev |
| View |
Chapter 10 |
Types of Retailers |
42.01 |
Prof. Deepti Sachdev |
| View |
Chapter 11 |
Supermarkets-Department Stores- Chain Store Management |
29.16 |
Prof. Deepti Sachdev |
| View |
Chapter 12 |
Store Layout |
35.23 |
Prof. Deepti Sachdev |
| View |
Chapter 13 |
Retail Merchandising and Shop Displays |
26.11 |
Prof. Deepti Sachdev |
| View |
Chapter 14 |
Retail Advertising and Sales Promotion |
38.43 |
Prof. Deepti Sachdev |
| View |
Chapter 15 |
Online Retailing |
36.15 |
Prof. Deepti Sachdev |
| View |
Chapter 16 |
Changing Face of Retailing |
17.58 |
Prof. Deepti Sachdev |
| View |
Chapter 17 |
Retailing in India |
42.33 |
Prof. Deepti Sachdev |
