| View |
Chapter 1 - Part - 1 |
Introducing Travel and Tourism |
39.22 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 1 - Part - 2 |
Introducing Travel and Tourism |
31.2 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 2 |
Introducing Marketing - The Systematic Process |
37.25 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 3 |
Travel and Tourism Marketing - Characteristics |
40.4 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 4 - Part - 1 |
Tourism Demand - Influencing Factors |
38.46 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 4 - Part - 2 |
Tourism Demand - Influencing Factors |
29.58 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 5 - Part - 1 |
Tourism Demand - Buyer Motivations |
28.43 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 5 - Part - 2 |
Tourism Demand - Buyer Motivations |
20.12 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 6 - Part - 1 |
Tourism Services - The Marketing Mix |
27.11 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 6 - Part - 2 |
Tourism Services - The Marketing Mix |
20.28 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 7 |
Market Segmentation in Travel and Tourism Markets |
29.14 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 8 - Part - 1 |
Product Formulation in Tourism |
27.41 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 8 - Part - 2 |
Product Formulation in Tourism |
18.06 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 9 |
ICT and Tourism Marketing |
40.24 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 10 - Part - 1 |
Marketing Research: For Effective Marketing |
34.41 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 10 - Part - 2 |
Marketing Research: For Effective Marketing |
20.53 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 11 - Part - 1 |
Planning Marketing Strategy |
35.4 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 11 - Part - 2 |
Planning Marketing Strategy |
34.39 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 12 |
Marketing Planning |
36.54 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 13 |
Marketing Planning Campaigns: Budgeting and Evaluation |
43.19 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 14 - Part - 1 |
Advertising and Public Relations |
34.24 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 14 - Part - 2 |
Advertising and Public Relations |
18.2 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 15 - Part - 1 |
Sales Promotion, Merchandising and Personal Selling |
31.37 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 15 - Part - 2 |
Sales Promotion, Merchandising and Personal Selling |
14.56 |
Prof. Rahmatullah Shaikh |
| View |
Chapter 16 - Part - 1 |
Brochures, Other Print and Electronic Information |
29.11 |
Prof. Rahmatullah Shaikh |
