We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Introduction to Media 33.07 Prof. Dharshan Patil
View Chapter 2 Importance of Media from the Marketing Perspective 39.58 Prof. Dharshan Patil
View Chapter 3 Part 1 Understanding the Media: Paid (Traditional) 32.53 Prof. Dharshan Patil
View Chapter 3 Part 2 Understanding the Media: Paid (Traditional) 26.39 Prof. Dharshan Patil
View Chapter 4 Understanding the Media: Earned 30.19 Prof. Dharshan Patil
View Chapter 5 Understanding the Media: Earned 30.17 Prof. Dharshan Patil
View Chapter 6 Understanding the Media: Earned 21.44 Prof. Dharshan Patil
View Chapter 7 Part 1 Understanding Media Terminologies and Considerations for Different Media Formats 36.36 Prof. Dharshan Patil
View Chapter 7 Part 2 Understanding Media Terminologies and Considerations for Different Media Formats 24.20 Prof. Dharshan Patil
View Chapter 8 Part 1 Media Planning and Buying 29.48 Prof. Dharshan Patil
View Chapter 8 Part 2 Media Planning and Buying 16.22 Prof. Dharshan Patil