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Chapter 1 |
Introduction to Media |
33.07 |
Prof. Dharshan Patil |
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Chapter 2 |
Importance of Media from the Marketing Perspective |
39.58 |
Prof. Dharshan Patil |
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Chapter 3 Part 1 |
Understanding the Media: Paid (Traditional) |
32.53 |
Prof. Dharshan Patil |
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Chapter 3 Part 2 |
Understanding the Media: Paid (Traditional) |
26.39 |
Prof. Dharshan Patil |
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Chapter 4 |
Understanding the Media: Earned |
30.19 |
Prof. Dharshan Patil |
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Chapter 5 |
Understanding the Media: Earned |
30.17 |
Prof. Dharshan Patil |
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Chapter 6 |
Understanding the Media: Earned |
21.44 |
Prof. Dharshan Patil |
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Chapter 7 Part 1 |
Understanding Media Terminologies and Considerations for Different Media Formats |
36.36 |
Prof. Dharshan Patil |
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Chapter 7 Part 2 |
Understanding Media Terminologies and Considerations for Different Media Formats |
24.20 |
Prof. Dharshan Patil |
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Chapter 8 Part 1 |
Media Planning and Buying |
29.48 |
Prof. Dharshan Patil |
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Chapter 8 Part 2 |
Media Planning and Buying |
16.22 |
Prof. Dharshan Patil |