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Chapter 1 |
Introduction To Account Planning |
28.36 |
Mr. Anuraag Wagh |
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Chapter 2 |
The Client |
40.08 |
Mr. Anuraag Wagh |
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Chapter 3 Part 1 |
The Consumer |
22.37 |
Mr. Anuraag Wagh |
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Chapter 3 Part 2 |
The Consumer |
26.06 |
Mr. Anuraag Wagh |
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Chapter 4 |
The Product And Its Benefits |
16.54 |
Mr. Anuraag Wagh |
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Chapter 5 |
Brand Strategy And Personality |
31.4 |
Mr. Anuraag Wagh |
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Chapter 6 |
The Creative Brief |
21.51 |
Mr. Anuraag Wagh |
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Chapter 7 Part 1 |
Digital, Social And Integrated Advertising |
22.03 |
Mr. Anuraag Wagh |
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Chapter 7 Part 2 |
Digital, Social And Integrated Advertising |
21.31 |
Mr. Anuraag Wagh |
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Chapter 8 |
Media Strategy, Planning And Buying |
32.47 |
Mr. Anuraag Wagh |
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Chapter 9 |
Measuring Ad Effectiveness |
21.36 |
Mr. Anuraag Wagh |
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Chapter 10 |
Ethics And Responsibility In Advertising |
26.36 |
Mr. Anuraag Wagh |
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Chapter 11 |
The Life Of An Account Planner |
17.38 |
Mr. Anuraag Wagh |
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Chapter 12 |
The Future Of Account Planning |
10.4 |
Mr. Anuraag Wagh |