We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Introduction To Account Planning 28.36 Mr. Anuraag Wagh
View Chapter 2 The Client 40.08 Mr. Anuraag Wagh
View Chapter 3 Part 1 The Consumer 22.37 Mr. Anuraag Wagh
View Chapter 3 Part 2 The Consumer 26.06 Mr. Anuraag Wagh
View Chapter 4 The Product And Its Benefits 16.54 Mr. Anuraag Wagh
View Chapter 5 Brand Strategy And Personality 31.4 Mr. Anuraag Wagh
View Chapter 6 The Creative Brief 21.51 Mr. Anuraag Wagh
View Chapter 7 Part 1 Digital, Social And Integrated Advertising 22.03 Mr. Anuraag Wagh
View Chapter 7 Part 2 Digital, Social And Integrated Advertising 21.31 Mr. Anuraag Wagh
View Chapter 8 Media Strategy, Planning And Buying 32.47 Mr. Anuraag Wagh
View Chapter 9 Measuring Ad Effectiveness 21.36 Mr. Anuraag Wagh
View Chapter 10 Ethics And Responsibility In Advertising 26.36 Mr. Anuraag Wagh
View Chapter 11 The Life Of An Account Planner 17.38 Mr. Anuraag Wagh
View Chapter 12 The Future Of Account Planning 10.4 Mr. Anuraag Wagh