| View |
Chapter 1 Part 1 |
The Evolving Financial Services Marketing Ecosystem |
38.48 |
Prof. Ajay Prabhu |
| View |
Chapter 1 Part 2 |
The Evolving Financial Services Marketing Ecosystem |
39.5 |
Prof. Ajay Prabhu |
| View |
Chapter 2 Part 1 |
Understanding the Changing Face of Financial Services and Consumers |
40.08 |
Prof. Ajay Prabhu |
| View |
Chapter 2 Part 2 |
Understanding the Changing Face of Financial Services and Consumers |
24.08 |
Prof. Ajay Prabhu |
| View |
Chapter 3 Part 1 |
Strategic Marketing for Emerging Financial Business Models |
22.13 |
Prof. Ajay Prabhu |
| View |
Chapter 3 Part 2 |
Strategic Marketing for Emerging Financial Business Models |
22.44 |
Prof. Ajay Prabhu |
| View |
Chapter 4 Part 1 |
Next-Gen Financial Marketing |
36.38 |
Prof. Ajay Prabhu |
| View |
Chapter 4 Part 2 |
Next-Gen Financial Marketing |
16.23 |
Prof. Ajay Prabhu |
| View |
Chapter 5 Part 1 |
Personalized Marketing & Platform Strategies in Financial Services |
23.05 |
Prof. Ajay Prabhu |
| View |
Chapter 5 Part 2 |
Personalized Marketing & Platform Strategies in Financial Services |
20.42 |
Prof. Ajay Prabhu |
| View |
Chapter 6 Part 1 |
Tools of the Trade Data Analytics, ROI, and Compliance |
22.59 |
Prof. Ajay Prabhu |
| View |
Chapter 6 Part 2 |
Tools of the Trade Data Analytics, ROI, and Compliance |
21.4 |
Prof. Ajay Prabhu |
| View |
Chapter 7 Part 1 |
Organizational Design & Sales Force Transformation in Financial Services |
29.49 |
Prof. Ajay Prabhu |
| View |
Chapter 7 Part 2 |
Organizational Design & Sales Force Transformation in Financial Services |
18.46 |
Prof. Ajay Prabhu |
| View |
Chapter 8 Part 1 |
Ethical Edge Marketing with Responsibility in the Digital Age |
26.43 |
Prof. Ajay Prabhu |
| View |
Chapter 8 Part 2 |
Ethical Edge Marketing with Responsibility in the Digital Age |
16.43 |
Prof. Ajay Prabhu |
| View |
Chapter 9 |
Distribution, Partnerships & Relationship Marketing for Global Trust and Competitive Edge |
39.56 |
Prof. Ajay Prabhu |
| View |
Chapter 10 |
The Road Ahead Trends Shaping Tomorrow’s Financial Marketing |
23.29 |
Prof. Ajay Prabhu |
