| Title | Sub | Duration | Facultry Name | |
|---|---|---|---|---|
| View | Chapter 7 | Managing Brand System and Brand Roles | 43.10 | Prof. Ravi Vaidee |
| View | Chapter 8 | Commoditisation of Brands and Keeping Brands Alive | 36.52 | Prof. Ravi Vaidee |
| View | Chapter 9 | Anti-Brand Thinking | 46.20 | Prof. Ravi Vaidee |
| View | Chapter 10 | Brand Extensions | 15.39 | Prof. Ravi Vaidee |
| View | Chapter 11 | Brand Loyalty | 39.38 | Prof. Ravi Vaidee |
| View | Chapter 12 | Protecting a Brand | 45.07 | Prof. Ravi Vaidee |
| View | Chapter 13 | Brand Image | 20.38 | Prof. Ravi Vaidee |
| View | Chapter 14 | Brand Identity | 46.19 | Prof. Ravi Vaidee |
| View | Chapter 15 | Brand Personality | 43.35 | Prof. Ravi Vaidee |
| View | Chapter 16 | Brand Positioning | 35.17 | Prof. Ravi Vaidee |
| View | Chapter 17 | Brand Culture and Brand Rituals | 18.48 | Prof. Ravi Vaidee |
| View | Chapter 18 Part 1 | Brand Equity | 25.07 | Prof. Ravi Vaidee |
| View | Chapter 18 Part 2 | Brand Equity | 28.56 | Prof. Ravi Vaidee |
| View | Chapter 19 | Brand Building | 36.38 | Prof. Ravi Vaidee |
| View | Chapter 20 Part 1 | Service Brands | 36.59 | Prof. Ravi Vaidee |
| View | Chapter 20 Part 2 | Service Brands | 27.01 | Prof. Ravi Vaidee |
| View | Chapter 21 | Experiential Brands | 20.22 | Prof. Ravi Vaidee |
| View | Chapter 22 | Types of Brands | 20.41 | Prof. Ravi Vaidee |
| View | Chapter 23 | Product and Brand Failures | 14.39 | Prof. Ravi Vaidee |
| View | Chapter 24 | Marketing Organisation | 23.53 | Prof. Ravi Vaidee |
| View | Chapter 25 | Reality Environment of Brand | 24.40 | Prof. Ravi Vaidee |