We-Lectures
   
  Title Sub Duration Facultry Name
View Chapter 1 Introduction to CRM 21.53
View Chapter 2 Understanding Relationship in Business 17.26
View Chapter 3 Managing the Customer Journey-From Acquisition to Retention 24.41
View Chapter 4 Economics of Customer Relationship Management 9.45
View Chapter 5 CRM In B2C and B2B Markets 18.46
View Chapter 6 E-CRM and Technological Developments in CRM 21.23
View Chapter 7 Marketing Automation 19.36
View Chapter 8 Service Automation 16.30
View Chapter 9 Sales Force Automation 12.36
View Chapter 10 Customer Related Databases 22.19
View Chapter 11 People Factor in CRM 7.38
View Chapter 12 CRM Implementation 13.49
View Chapter 13 Future of CRM 11.46